The Brief:
• Organise and run a mash-up 70-minute exercise class showcasing different classes that PayAsUGym.com offered
• The event comprised of six knowledgeable personal trainers providing 10 minutes of their tness class – yoga, Pilates, boxing, Capoeira, Twerking and HIIT

The Results:

  • Ticket sales raised £1,000 for Sport Relief
  • Tickets sold out 2 weeks prior to the event
  • Instagram followers increased by 65%, with 129 posts on social media during the event and 107 post event
  • 94% satisfaction rate
  • Online coverage views 100,000+ and 300,000+ print coverage views
  • Over 100 people attended and burnt over 30,000 calories during the class
  • 5 companies paid to have a pop-up stall at the event and over ten companies contributed free product to the participant’s goody bags