The Brief:

  • Manage ASAP’s showcase Annual Convention for over 350 delegates from planning through to delivery
  • Recruit relevant suppliers to exhibit at the event
  • Sell sponsorship opportunities to raise capital to fund the convention
  • Produce the event programme; recruit and brief speakers
  • Develop and deliver a marketing communications plan to sell tickets for the event
  • Create a printed event guide
  • Manage the event budget
The Results:

  • Sales of delegate tickets have increased year-on-year
  • Consistently achieved participation from 30 exhibitors
  • Secured sponsorship from 7 companies
  • Received positive feedback from delegates, exhibitors and sponsors