The YourZone Studio is a high-energy group workout consisting of a variety of exercises based on muscle confusion measured with a Bluetooth heart-rate monitor that records the level you are working at. The results of your hard work are displayed on a screen in the studio throughout the session providing motivation for all participants. YourZone Studio workouts burn in the region of 1,000 calories per session.

The brief was to raise the profile of the studios in their local areas.